Houston SEO

• Your website
• Your Google Search Console info
• Your competitors

• Small websites: 1-3 days
• Medium websites: 3-5 days
• Big or complex websites: 7-10 days

We help you find the keywords that match your business and what you do. We make sure all new content uses these important keywords or phrases to help you show up higher in search results.

We use tools like Google Keyword Planner, Ahrefs, and SEMrush to do this. These tools show us keywords you already rank for, keywords your competitors rank for, and new valuable keywords suggestion for your field and customers. We look at data on how often keywords are searched, how much competition there is, and how hard it is to rank them. This helps us pick the best words to focus on, planning to help more people find you online.

The question arises, why does your business needs keywords research?

If you see below any signs that indicates your current keywords may need adjustment:

Decrease in Traffic: If you see a decrease in organic search traffic, it could be a possible sign that your keywords are not as effective or relevant as the new trend. Perhaps people are looking for more than you are targeting.

Low conversion rates: High traffic with low conversion rates may indicate that your keywords are attracting the wrong audience, or that your keywords are simply contextual rather than commercial.

High bounce rates: If visitors leave your site quickly, it could mean that your content doesn’t match their search intent, or that your content doesn’t immediately answer a visitor’s question.

Stagnant rankings: If your rankings haven’t improved in a long time, it might be time to rethink your keyword strategy.

Changes in search patterns: Changes in industry trends or search patterns can make your current keywords obsolete.

Competitor Performance: If competitors are outperforming you for an important keyword, it may be worth analyzing their strategies and adjusting yours accordingly.

New products or services: The introduction of new products/services should result in a revision of your keywords to ensure they align with your updated business concept.

Regularly monitoring these indicators can help you stay nimble and make timely changes to your keyword strategy.

Our Houston SEO services have link building strategies that fit your needs to boost your online presence.

Link building plays a key role in SEO. It involves getting hyperlinks from other websites to yours. These backlinks work like recommendations helping search engines such as Google and Bing to see how relevant and trustworthy your site is. Good backlinks from respected sources can help your search engine rankings bringing more organic traffic to your website.

Good link building strategies focus on making useful content that gets links. At Houston Digital Marketing, we help clients get quality backlinks from trusted websites through our wide network and by making custom content. One strong backlink can do more for your SEO campaign than many weak links.

Putting emphasis on quality instead of quantity is crucial. Getting links from trusted and related websites has a bigger impact than having lots of links from less credible places.

On-page optimization has a significant impact on your business’s ability to keep up with changing trends. We enhance individual web pages to draw more targeted traffic from search engines.

Our Houston SEO services include thorough on-page enhancements, like:

• Meta Title tags
• Meta descriptions
• Header Tags
• Image Tags
• Website Content
• URL Structure
• Structured Data and more

Our Houston SEO specialists make sure your website follows over 200 ranking factors by sticking to SEO best practices and guidelines.

Technical SEO is about making your website’s structure better so search engines can crawl and index it. Our team of tech SEO pros will put into action a bunch of technical fixes to make your site more accessible to both crawlers and people who visit. Here are some key parts of technical SEO that we fine-tune:

Website Speed: Making sure your website loads fast on phones and computers.

Mobile-Friendliness: As more people use phones, it’s key to have a design that works well on all devices. Google now uses mobile-first indexing, which means it looks at the mobile version of your site to rank and index it.

XML Sitemaps: Making and submitting an XML sitemap helps search engines grasp your website’s layout and find all your pages.

Robots.txt: This file tells search engines which pages they can or can’t crawl on your website. Setting it up right makes sure search engines zero in on the key parts of your site.

Structured Data: Adding structured data (or schema markup) helps search engines get what’s on your pages better, which can boost your search listings with rich snippets.

Canonical Tags: Using canonical tags helps stop duplicate content problems by pointing out the main version of a page.

HTTPS: Making your website secure with HTTPS is something search engines look at when ranking sites. It also keeps the data flowing between your site and users under wraps.

URL Structure: URLs that are easy to read and include key words can make your site easier to crawl and improve how users interact with it.

404 Pages: When you create custom 404 pages, you can keep visitors who end up on broken links by giving them useful ways to navigate.

Internal Linking: When you link your pages together well, it helps spread the authority of each page across your site and makes it easier for search engines to go through your pages.